RIM’s struggles have continued, leaving a sour taste in many customers’ mouths for BlackBerry and other products. Sagging revenues, slumping stock values and ongoing PR problems have resulted in a further shake-up among RIM’s top executives. Former co-CEO Jim Balsille and two other top executives are out. Thorsten Heins, RIM’s new CEO, knows that changing the team is not enough. He promises a new direction that will focus on the Canadian company’s core strengths: enterprise devices and services. Heins says that RIM “cannot succeed by trying to be everybody’s darling.” It appears that RIM will be employing a “back to basics” approach. The question is if they can do it fast enough for BlackBerry loyalists, or if they will bolt before RIM gets back on track. Stay tuned. Read more.
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