The hype and build up have been intense, setting sky-high expectations. Late today, the Initial Public Offering (IPO) of Facebook could be the largest in history, depending on where the stock price is set. The likely price is $34-$38, which would raise $16 billion, making it the third largest. Yet not everyone agrees that Facebook is the best investment since Apple. Some question whether this is an inflated value, especially considering General Motors’ recent statement that Facebook ads (its primary revenew source) are not returning an adequate ROI. There are even serious analysts who speculate about Facebook’s longterm position as the dominate social media site, citing the meteoric rise and fall of Myspace. Others disagree and offer examples of how many advertisers have been very successful. Time will tell. Read more.