With every tick of the clock, money was pouring down the drain like wasted ink on the print floor. An apparent server problem caused the New York Times website to go down for approximately two hours, costing the media company well over $5 per second in lost advertising revenue and other expenses. This costly incident highlights the value of cloud-based servers, data centers and colocation for both backup and production data. Read more about the NY Times incident. Read Grudi Associates article about Data Centers – Better Data Management.