We all knew it was just a matter of time. Verizon Wireless has announced that when its new shared data plans are rolled out in the months to come, unlimited data plans will no longer be available to most customers who purchase 4G smartphones, tablets or other devices. This includes customers who have previously been grandfathered into unlimited data plans. Understandably, a lot of customers are disappointed or angry that the carrier is taking away a feature that can save them money. While going onto a shared data plan will provide excellent benefits that will save many businesses money, other will see their bills increase.
But it is important to look at the big picture. Verizon Wireless is not eliminating unlimited data just to pad its bottom line. The carrier’s intent is to move as many customers as possible to shared data plans to help finance the billions of dollars Verizon Wireless is investing in building out its 4G LTE network. The new network delivers far superior service that is up to five times faster than the competition. Customers need to remember the old adage, “there’s no such thing as a free lunch.” The bigger network and impressively faster service costs a lot of money that has to come from somewhere. It is a far superior product.
Those who are adamant about keeping their unlimited data plans can do so (at least for a while) by paying full retail price for a smartphone or device, which can be as much as $650 or more. Each customer can do their own math to see which option is more cost effective for their business.
Until the change occurs, enjoy the unlimited data and track your usage to see how much you really use.
More about Grudi Associates Smartphones and Advanced Data Devices.