From what you hear in the media, you might think that Apple’s iOS operating system owns the smartphone market with its iPhone. The truth is quite different. Android reached 81.0% smartphone share in Q3 2013, while iOS dropped to 12.9%. Windows Phone had 3.6%, and BlackBerry had just 1.7%. During Black Friday week (Tue., Nov. 26^th through Sun., Dec. 1^st) sales of phones with the Android operating system led Apple iOS phones by more than two and a half times. On the other hand, Apple is by far the most profitable of the mobile brands. It is also the media darling, due in large part to Apple’s innovation and Steve Jobs’s distinctive presence. While many industry insiders believe that Android offers superior options, Apple has masterfully positioned iPhone and iOS for its target market, and it’s paying off. It will be interesting to see if its success can endure in the future.